Back in the summer of 2023, I worked as a Design Intern for ReString, a leader in the sustainable tennis string space that re-imagines what a tennis string is and create a product which is better in every way. I played a key role in redesigning their packaging from monotonous packaging to something better for the planet by focusing on sustainability, functionality, and the brand-reflective sleekness.
Over 50% of raw packaging material was successfully cut down, creating an innovative string packaging design for a product that is fueled for performance and driven by purpose, done differently.
